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Full Version: Social Networking - The Following Great Advertising Channel?
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With therefore much curiosity about how social networks work, one begins to wonder if you have marketing potential within these social networks?

I've been seeing social networking for a while now. The truth is I'm an associate of numerous social-networking internet sites including http://www.myspace.com/ and https://www.linkedin.com just...

There has been a virtual explosion of social networking internet sites before few years. Even the players like Google, Yahoo and MSN are receiving into it.

With therefore much interest in how social networks function, one begins to wonder if there is marketing potential within these social networks?

I've been watching social media for some time now. Actually I'm a member of various social network internet sites including https://www.linkedin.com and http://www.myspace.com/ merely to name two.

I joined partly because I wished to see what these were, but more to the point to see on SEM what influence social network could have in the coming years.

I've been an associate of numerous ser-vices for quite a while and the reach these sites have is extraordinary.

For example, from my LinkedIn network of eight people I've an extended network of over 12,600 people.

That is amazing - I'm merely a click or two away from close to 13,000 other folks who share my related interests ranging from what I like to watch on TV to work I can offer to them.

Through my connections and their connections, I am related to people including the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what advertising opportunities are there for Social Networking?

Well, let's look at MySpace.

MySpace is one of many top sites online today. I-t racked up 9.4 billion page-views in August 2005 (more than Google) and new customers are signing up at a rate of 3.5 million a month.

MySpace is typical of where todays 18-30 year old would go to manage their digital life. It allows users to post photographs of themselves and their friends, produce a website, list a common bands, view and share videos, suggest things you can do and lists a couple of people they consider friends. It is with this 'Friends List' where a lot of the opportunities lie.

All thirty million-plus people of MySpace possess a friends site that lists people that person thinks their friend. This really is a list of people that they're interested in conversing with and about, along with reading from on an everyday basis. When you add somebody as your friend they can send you messages, comment on your images, read your sites, as well as abandon messages that you can then give others. For additional information, please consider having a gaze at: How Exactly To Be Number 1 With Google. This is the opportunity for immediate feedback about you.

The ability to add friends to your site is critical for advertising to MySpace users. In accordance with Courtney Holt, mind of new media and strategic advertising at Interscope Records, 'This generation is growing up with no ever seen developed media. 'They don't think in terms of-the album, and they don't think in terms of a TV schedule. They think with regards to TiVo, P2P, AOL, and naturally MySpace.

You can observe how this could grow.

Let's say you create a MySpace account to share your product or service. You website about any of it and seek out the others which could share your interests.

After this you invite them to be your friend. When they turn into a friend you begin your 'gentle offer' begging your product in their mind.

They start blogging and sharing it, as they grow to appreciate it. Soon thousands or even thousand of people are talking about you and your product or service.

Don't think this will work?

I would like to give some examples to you. There are many artists who have gotten their begin MySpace. By just hosting some of their music online and blogging about them-selves they developed a following. Soon they'd file deals and contracts arranged.

Obviously to-use services like MySpace you'll need to have some thing this marketplace needs. If you don't then you probably should not put an excessive amount of effort in-to MySpace.

But that will not mean other social networking opportunities ought to be ignored. To get additional information, you may take a gander at: Google Page Position Is Dead - Part III. As I mentioned above, LinkedIn is more of an expert introduction service. If your service or product meets here then by all means investigate it further.

And there are the others as well. Services for example Flickr, Yahoo!s MyWeb, http://del.icio.us and more.

If you have ever wondered what other online opportunities could be around, consider social media. Maybe it's another great website marketing channel.. I discovered powered by by searching webpages.